Send a Card - WRite a Note
This may sound too basic for you, but I recently received a Fourth of July card from a CPA firm located on the west coast and it made me think about how infrequently we find the time to reach out to clients and contacts in a personal way. The firm that sent the card accomplished much by doing so. First, the picture was designed by a young artist who lives at a nonprofit shelter the firm supports. The budding artist gained tremendous self esteem by being selected for this honor. Second, the card mentions that a donation was made to the social services group by the firm as a part of this special holiday project. The nonprofit was an appreciative beneficiary of the firm's generosity. Lastly, it gave the members of the firm a chance to "touch" the heart of the business community in a meaningful way. This card, the thoughtful message, and the connection to a nonprofit organziation all comined to create a win-win situation for everyone involved. Compared to a major ad campaign or a program sponsorship, there was probably little cost involved outside of the charitable donation and the cost of printing and postage. A small price to pay for a great ROI.
What are you doing this summer to reach into the business community?
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.