Optimism: Your Secret Marketing Weapon
I often caution those who are seeking a "silver bullet" or some other remarkable secret to improve their marketing and increase their business development, that there is no such short cut. And yet, here I am telling you that I do know a g reat marketing secret: it is the power of being optimistic!
In an article written by Bruna Martinuzzi entitled, "Optimism: the hidden asset," the author focuses on the amazing power that leaders have when they exude optimism. A positive attitude inspires others, creates an environment where people are more likely to arrive at solutions,and sets the stage for attaining goals.
Reading this article I realized that optimism is not only an important ingredient for leadership but it is a key ingredient inherent in any marketing strategy as well. Convincing others, being innovative and open to new ideas, and looking for ways to embrace change, are all side effects of a positive, optimistic philosophy. Pessimists say, "that won't work," but optimists try to look at every angle and find a way to get results. Isn't that what marketing is all about?
The next time you are talking to an employee or a client, think about the power you have to make an impact by simply being a little more optimistic, imaginative, open and encouraging , Optimism can lead to great results, since most of your current or potential clients would much rather work closely with a professional who is proactive, hopeful, and exhibits spontaneity combined with technical skills and a realistic approach, than with a CPA who focuses solely on the downside of events.
This is the perfect time of year to give it a try. Don't focus as much on the long hours and the stress, but rather think about the terrific opportunities that you are embracing right now! Give it a try - you have nothing to lose. Put on a sincere smile and let us all know how this works for you and your firm.
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.