Make Something Happen!
A few years ago I was talking to the managing partner of a terrific CPA firm in the St. Louis area. He was asking for marketing advice. When I asked what he found to be most successful, he said, “whenever I am out of the office, something good always materializes. I might with a banker who provides a lead or I might be meeting with a client who needs additional services, but I never come back empty handed.” After spending most of the day together he asked me if I had any good ideas for him. I told him that we could’ve just stopped after our first five minutes together because he had the best idea of all – and it was right in front of him. He just needed to schedule time consistently to get out of the office so he could generate opportunities. He was looking for something less obvious, but the reality is that none of us set aside tome on a consistent basis for the sole purpose of investing in the firm’s growth, whether to meet with an existing client, a center of influence, or to attend an industry meeting where prospective clients will be in attendance.
My advice: get out there. Nothing much happens when you are at your desk 24/7!
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.