How Do You Get in the Door with Prospects?
The last two blogs I posted have been focused on providing you with some 'easy' tips for connecting marketing to business development. My first two suggestions (just to refresh your memory) were to create a hot target list and then to ask clients and contacts for help. These were designed to give some structure and consistency to your efforts.
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.