How Do You Exceed Expectations?
At a recent program we held at Sobel & Co., Eileen Scott, the former CEO of the Fortune 500 retail grocery chain Pathmark, posed an interesting question. She asked us to consider five things that we do on a regular basis to create client loyalty. She followed by asking us to think about whether or not our initiatives are designed to build lasting relationships.
Her comments and insights made an impression on me and I thought I would share them with you. At your next partner meeting, asking these questions of your leadership team may provide you all with some food for thought to digest as you move beyond busy season.
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.