Hot List is Handy
Hi everyone! I hope you are off to a great start this week and that you are ready for some ideas on how to get in front of all the right people! I will spread out some marketing and business development suggestions over several blogs - each dealing with bite size nuggets that you can implement easily.
The first is: keep a hot list of the top prospects. If you don't know who you want to meet,, how can you ask for help? Simply telling clients and colleagues that you are seeking new business puts all the burden on them to come with names for you.
Instead, why not sit down and identify the companies that are leading organizations in your area - and then list them all. Divide them into industry segments for easier handling and use that list when talking to referral sources and others in business who may know them as well. You can do some research on LinkedIn, but in this instance I am encouraging you to initiate face-to-face conversations with trusted friends as you share your hot list and ask for introductions.
You will find that you will be more efficient on this 'treasure hunt' if the list is segmented by sector. Start with clients and move on from there - and I am sure that someone you know will have a connection with someone on your list!
Let us know if this works for you.
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.