Happy Valentine's Day - How Can You Share the Message?
I wanted to use today’s blog to share a Valentine success story with you.
About eight years ago, long before holiday e-cards became so popular, a CPA firm I worked for decided to send an e-mail Valentine message to our clients, prospects and centers of influence in the community. Our message was “heartfelt” and we thanked them for being our clients, our friends, and our greatest advocates. In the e-mail we also mentioned that we were making a donation (which was $500) to the NJ chapter of the American Heart Association in their honor.
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.