Great Marketing Resources
Last night I heard Eileen Scott, recently retired CEO of Pathmark, a Fortune 500 company, say that one of the key attributes of a great leader is to ensure the delivery of outstanding customer service. That being the case, every partner at every firm should be focusing (among other things) on developing processes so that they can consistently deliver outstanding service for their clients.
To give you a head start, you might plan on joining us on June 8-10 in Chicago at the next annual Association for and extraordinary executive track - all combined with networking and access to critical marketing resources. What could be better than a week on Chicago's lakefront in June - walking the walk and talking the talk with accounting firm marketers? Whether you have a professional marketer on staff or not - please consider joining me at this terrific conference. I would love to see you there and will be happy to schedule time to talk to you and provide some insights if you would like!
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.