Gaining More New Business - Part II
Earlier this week I mentioned that I was going to share a range of quick, cost effective tips that can help you leverage your marketing initiatives to gain new opportunities. I started by saying that you should develop a hot list of targeted prospects. Idea #2 is that you learn to ASK. That's right - people usually are happy to help, but they don't know what you need unless you ask.
This is especially true of your own clients. They are loyal, value your efforts, and interact with you regularly. Frequently they are in a good position to refer their buisness colleagues to you and your firm. But they will most likely not think about sending leads to you if you don't tell them you are interested!
Give it a try - this is an easy business development option - and the results usually speak for themselves!
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.