Be the Firm "In the Know"
I was at a local law firm event this morning where the Employment Law Practice Group did a presentation on a new ruling regarding e-mail privacy in the work place. The information was very timely, well presented, and - best of all - relevant for the audience.
This would work for equally as well for accounting firms. Small and mid-size firms alike can take full advantage of their ability to share timely information - regardless of budget or size of the firm. Along with finding new ways to position your firm's services for clients and potential clients, you can share information that impacts them via e-mail alerts, newsletters or in-person meetings (especially because you never get enough face time with your clients!). Some of your best marketing takes place when you are adding value and demonstrating your distinctive knowledge and your commitment to your clients.
This can really work to your advantage and distinguish you from your competitors. Think of cost effective ways to share information - and watch the positive impact on your firm'ss brand and name recognition!
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.