Going Out of Town!
By Sally Glick - As I head out West to speak at a conference on the subject of accounting marketing (specifically for firms without accounting marketers on staff) I am thinking about all of you - and how this blog can deliver the greatest value.
I am sure I will return next week with some new ideas for you regarding your own approach to marketing and business development. But no matter what the topics may be, it is important over all to have a structured marketing plan as one component of the firm's planned growth strategy. Along with word-of-mouth referrals from effective networking and referrals from very loyal, satisfied clients, you can also benefit from the competitive edge that marketing provides.
I hope you will come back next week and read what I have learned while in Dallas and be prepared to share some of your best practices as well.
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.