by Scott Cytron on
Scott H. Cytron, ABC, is president of Cytron and Company, known for helping companies and organizations improve their bottom line through a hybrid of strategic public relations, communications, marketing programs and top-notch client service. An accredited consultant, Scott works with companies, organizations and individuals in professional services (accounting, finance, medical, legal, engineering), high-tech and B2B/B2C product/service sales. Contact him at firstname.lastname@example.org and visit his blog, www.absolutecytron.com.
One basic tenet of great public relations is delivering on promises. One way or another, if you make a promise to a client or customer, you must make good on that promise.
One topic I continuously discuss with practitioners is advertising; lately, I’ve been asked a lot of questions about
I suppose there comes a time in everyone’s career when they have a Jerry Maguire moment. Here’s mine.My Thoughts to Anyone Outsourcing Public Relations/Marketing
Ever since the bombings occurred during the Boston Marathon, I’ve been thinking about what I wanted to post to make some kind of sense of this with regard to public relations and social media.
My name is Scott and I am an opera addict. At this point, you’re supposed to welcome me to the meeting, but most of you are probably thinking, “has he completely lost his mind? What does opera have to do with public relations?” To that, I say everything.
I love books. I love to touch paper and I love to run my hands all over the printed page, marveling at the talent a writer has for producing something so impressive.
It's funny to me how some PR-related topics go dormant for months at a time and then become really popular.
Although it might seem a little late in the season to blog about finding clients, there are still 3 full weeks left until April 15, but even if you can't seem to find the time to try some of these suggestions this year, you can use the