by Scott Cytron on
Scott H. Cytron, ABC, is president of Cytron and Company, known for helping companies and organizations improve their bottom line through a hybrid of strategic public relations, communications, marketing programs and top-notch client service. An accredited consultant, Scott works with companies, organizations and individuals in professional services (accounting, finance, medical, legal, engineering), high-tech and B2B/B2C product/service sales. Contact him at firstname.lastname@example.org and visit his blog, www.absolutecytron.com.
One of the things I like most about accounting is working with professionals who are subject matter experts – and that is something that is prevalent in just about every professional services arena.
Public relations is all about improving your reputation – and while some efforts DO take quite a bit of time to pull off, there are also some quick wins you and your firm can have without much effort and without a lot of cost, especi
If you’re on social media, you should be authentic.
I debated whether I should write this posting; the last thing I would ever want to do is offend someone who has good intentions.Folks: LinkedIn Endorsements have gotten WAY out of hand.
A personal or company blog is an excellent public relations tool that not only conveys an expert opinion, but also positions you nicely in terms of search engine optimization. What’s the end game?
If anyone told me I would be blogging about Paula Deen, I would have said they have too much vinegar in their baked beans.
Do you know anything about “gamification?” If not, you should.
With a blog called "PR Matters," I thought it was time for me to chime in about the most recent IRS scandals, namely the
It’s accounting conference season – now through the end of 2013 – and I wanted to follow up my posting last week, “The 5 Types
Now that the 2013 accounting conference season has begun, it's a good time to talk about the Trade Show floor, an important part of