by Scott Cytron on
Scott H. Cytron, ABC, is president of Cytron and Company, known for helping companies and organizations improve their bottom line through a hybrid of strategic public relations, communications, marketing programs and top-notch client service. An accredited consultant, Scott works with companies, organizations and individuals in professional services (accounting, finance, medical, legal, engineering), high-tech and B2B/B2C product/service sales. Contact him at firstname.lastname@example.org and visit his blog, www.absolutecytron.com.
By Scott H. Cytron Great PR programs are created to accomplish three simple goals: improve your reputation, ensure loyal clients and customers, and increase your bottom line.
Yesterday, I had a call with a prospect who wanted to talk about the value of public relations in their company and what it was going to take to achieve their goals.
Today was the first day of the Sleeter Accounting Solutions Conference, and if there was one theme that kept coming up again and again, it was a focus on the “client.&rdq
You probably have noticed that quite a few stories, blogs and other content have “lists” in their headlines – such as the headline on this posting.
I was recently appointed to the board of the Dallas Jewish Historical Society; my best friend from childhood recruited me on to the board because he thought it would be good for the board.
One of the best ways you can use social media to make your clients and prospects more aware of what you do is to continuously change your “status.”
Just this week, one of my accountant friends “got back to his blog” after not posting any entries for quite a long time.
When I present to groups on how accountants can leverage social media to build business, I’m often asked a very basic question – “How effective is Twitter and why shoul
Accountants love numbers and they love results, but what they don’t like is the inability to gain any kind of ROI or return on investment for marketing and public relations activities.
This morning, on the way in to my office, I was listening to a radio program that talked about how most television reality shows are scripted. In other words, very little is actually spontaneous.