Your Top Talent Needs Recognition | AccountingWEB

Your Top Talent Needs Recognition

Recognition is a huge motivator.

People do what feels good and avoid what feels bad. Simple, right?

Accountants are often type-cast as critical, finding-fault, looking for errors. It’s that auditor behavior... finding out what is wrong. It’s that manager behavior.... telling people what they did wrong.

As kids grow up, especially the millennials, they get lots of applause, encouraging words and recognition. Your job as a CPA firm leader is to keep it coming.

Here’s a 3-minute video that was part of my last newsletter.



"I praise loudly, I blame softly."
Catherine the Great





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Rita Keller is a nationally known CPA firm management consultant, speaker, author, mentor and blogger. She is a former shareholder and administrative partner in a successful, regional CPA firm and has over 30 years hands-on experience in CPA firm management, marketing, technology and administrative operations. She works with firms across the country focusing on people, partners and internal management issues.

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