Worth the Investment!
I just saw a great quote that said, "If you think it is expensive to hire a professional, try hiring an amateur." It was such a common sense and logical concept that I couldn't help but think about the application of this philosophy in the world of accounting marketing.
Too often firms do not want to invest in an experienced marketing professional who can offer insights, provide guidance and assist with implementation of an integrated marketing communications and branding plan. Instead of seeking out someone who can help them launch a successful marketing strategy, they opt for a novice - or choose to work without marketing support.
But the reality is that in a competitive environment, firms benefit best when they have the advantage of working with an experienced marketer. The 'cost' should be balanced against the 'benefit' to the firm.
If you are considering hiring a full or part time marketer or are considering hiring a marketing consultant, feel free to contact me so that we can discuss why this is such a smart move!
When a firm's leaders call me to say that, "We are too small to need a marketer" - I typically wonder how they will grow to be larger without one!
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.