Survey Says: Technology Matters | AccountingWEB

Survey Says: Technology Matters

I’ve long believed that technology is key to small business success in today’s economy. I wrote about not being afraid of the technology revolution last year and we’ve increasingly seen our SurePayroll customers use new Software-as-a-Service and Cloud-based tools to grow their businesses.

A recent study from Dell and Intel titled “Understanding the State of Local Startups and Small Businesses” further confirms that, as the study puts it, “Small businesses across all industries are starting to recognize that they need to take technology more seriously and should look at how they can increase their revenue through the use of technology.”

The Dell/Intel study found that 77 percent of entrepreneurs and small businesses believe technology is key to successful growth and 69 percent said it supports day-to-day operations.

While 89 percent said their technology needs are being met, 41 percent feel their needs are becoming increasingly complex.

Study goes on to state: “As the majority of small businesses are focused on growth whether near or long-term, it’s no longer just about the technology they need now, it needs to be about finding the right technology solutions that can scale to meet their evolving needs. Entrepreneurs and small business owners today are bombarded with new technologies to sort through and a plethora of information to absorb.”

How do you sort through it all? We will discuss next week.

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Michael Alter, payroll expert with an MBA from Harvard Business School, is a nationally recognized spokesperson providing thought-leadership and sensible advice to help accounting and payroll professionals build deeper more profitable relationships with clients. Alter, President of SurePayroll, writes the Trade Secrets column on and is frequently published in Bloomberg TV, the Wall Street Journal, and Entrepreneur Magazine.

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