Starting the Year Off Right: Share What You Know!
Well, 2013 has begun and with it came all kinds of new regulations and concerns over changes that will significantly impact your clients. One of the most important things you can do is keep everyone alerted to those issues that are most relevant for them and their business.
It can feel overwhelming, even for the smartest business owners, to sort through all the information and try to make sense of it for their unique situations.
The more you can to help them decipher the news and the proposed legislation, the more appreciative they are likely to be.
This is not a difficult nor complex task. Indeed, it is the basis for all your clients communications - reach out, share information, help them understand the challenges and add real value by being a resource they can count on.
It is the least you can do!
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.