Make Sure Your CPA Firm Is Speeding Up
I was browsing some Tom Peters‘ material and found a slide that spoke volumes to me – - for the CPA profession, in general, and to me specifically relating to things I have observed over my 30 years working with CPAs.
Peters is so gracious in sharing his slides (and thoughts) and I have been using this particular thought in my presentations recently.
In the “old” days, when I first entered the CPA profession I reported directly to the Managing Partner. I observed his style and a lot of other things about him. (Just like YOUR people are now observing YOU – remember, they watch you with a magnifying glass.)
Luke Ware was what you could call “old school.” An excellent CPA and a great mind. He did make plans for the firm and you could describe his process as, Ready, Aim, Fire. I felt he did a good job of preparing/researching (Ready), Deciding (Aim), and then Implementing (Fire). I believe we continued that style as the firm prospered and grew over the years.
As the years moved on and I obtained a much broader exposure to the CPA profession and to what actually goes on inside many CPA firms, I found out (from the people working inside these CPA firms) that their style had become: Ready, Aim, Aim, Aim, Aim, Aim…….
CPA partners prepared but often failed to make the final decision and carry through with implementation.
TIME HAVE CHANGED! If your firm is to remain competitive in today’s fast-paced, constantly connected business world, you need to adopt a style that is more like: Fire! Fire! Fire!
This applies not only to client service (responsive, quick turnaround) but to everything inside the firm. If you don’t speed-up the way you conduct your people practices such as, hiring, training, promoting, flexibility, providing formal feedback along with immediate, daily feedback on their progress, you will not be a winner in the war for talent.
Below is a picture of the slide – Why not print it out and put it in your workspace where you will constantly see it as a reminder?
Rita Keller is a nationally known CPA firm management consultant, speaker, author, mentor and blogger. She is a former shareholder and administrative partner in a successful, regional CPA firm and has over 30 years hands-on experience in CPA firm management, marketing, technology and administrative operations. She works with firms across the country focusing on people, partners and internal management issues.