Lead the Charge for Financial Planning
A recent consumer survey showed that 36 percent of American households have prepared a comprehensive financial plan. That number seems high to me, but, nevertheless, these results point out that there is work to be done, and we accountants are the ones who need to lead the charge.
It's not enough to help our clients with their taxes. We are on the front line in helping our clients see the importance of thoughtful and workable long-range financial planning. You don't have to be a certified financial planner to read the numbers and know if the path your clients are on is going to lead to a comfortable life and a secure retirement. If you don't want or aren't equipped to handle the extra work, team with a financial planning expert and point your clients in the direction of budgeting and planning for today and for the future. If you don't, it's likely someone else will.
Prior to this role, Caleb served as the editor of Going Concern since its founding in 2009. During his time as editor, Going Concern quickly became one of the most popular and talked about websites in the accounting profession. He has been named one of Accounting Today's Top 100 Most Influential People every year since 2011 and has been published on numerous websites, including Above the Law, Deadspin, Denver Business Journal, and the Huffington Post.
Caleb is an adjunct professor of journalism the Community College of Denver in Denver, Colorado, where he teaches Internet Media.
Prior to falling bass ackwards into the media business, Caleb spent over five years working in public accounting, with more than three of those years at KPMG. Caleb received a Master of Science in Accounting from Colorado State University and a Bachelor of Science in Business Administration from the University of Nebraska at Kearney.
Caleb spends a lot of time on a bicycle and reading, but never at the same time.