It’s Time to Pay More Attention to Your Clients

Today was the first day of the Sleeter Accounting Solutions Conference, and if there was one theme that kept coming up again and again, it was a focus on the “client.”

From Doug Sleeter’s opening keynote to individual sessions throughout the day, the key message was that accountants need to pay more attention to their clients and realize that, above all else, client service is hugely important. It’s not giving the client typical accounting services; it’s more about digging deeper and being a true advisor and partner.

As I sat in these sessions and looked around the room, I wondered if this message was really sinking in. Although I am certainly distracted from time to time with checking email, it was clear that some of the attendees were more interested in doing their work than really listening to the speakers.

I hope I’m not being over-critical, but I see a direct correlation between the attendees who did not pay attention and the central theme of client service. If they aren’t interested in listening to these messages in a conference environment that is non-confrontational, how can they succeed in helping their clients?

It’s something to think about.

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Scott H. Cytron, ABC, is president of Cytron and Company, known for helping companies and organizations improve their bottom line through a hybrid of strategic public relations, communications, marketing programs and top-notch client service. An accredited consultant, Scott works with companies, organizations and individuals in professional services (accounting, finance, medical, legal, engineering), high-tech and B2B/B2C product/service sales. Contact him at scott@cytronandcompany.com and visit his blog, www.absolutecytron.com.

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