Don’t Take it From Me
Sometimes the best advertisement for your business is one you can’t buy. You can sell yourself any number of ways, but ultimately clients know you’re obviously not unbiased, because you’re trying to get their business.
That’s why client testimonials and endorsements can be a great tool to market your firm. You can tell perspective clients, “Don’t take it from me,” and instead show them what your clients, both old and new, have to say about you and the services you provide.
How do you get client testimonials? Well, you have to reach out. Occasionally you may get some unsolicited praise, but you want to have a mechanism to bring in more on a regular basis.
- An easy to fill out form your clients can enter online.
- A call for referrals in the signature of your emails.
- An email campaign asking some of your best customers (however you determine this) for a testimonial.
In my next post I’ll talk about how you can take advantages of those testimonials once you get them.
Michael Alter, payroll expert with an MBA from Harvard Business School, is a nationally recognized spokesperson providing thought-leadership and sensible advice to help accounting and payroll professionals build deeper more profitable relationships with clients. Alter, President of SurePayroll, writes the Trade Secrets column on INC.com and is frequently published in Bloomberg TV, the Wall Street Journal, and Entrepreneur Magazine.