Does Social Media Belong in the Workplace?
Have you wrestled with the issue of how much social media use is appropriate in the workplace? A friend of mine switched from a regular cell phone to a smartphone so she could access her social media sites because her employer had the sites blocked on company computers. In other words, people will find a way to make the connections they feel are necessary, in spite of, or in harmony with company rules.
The lines are becoming blurred between personal and professional relationships as we connect with family, friends, colleagues, and their connections, in cyberspace. So much of the accounting business is about referrals and word-of-mouth recommendations. It's time to look at social media tools as the next step in building and maintaining business relationships.
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Perry is a CPA and a former senior tax accountant with Big Four firm Deloitte. She maintains a small tax practice, she is a personal finance instructor, and the author of thirty books, including Surviving Financial Downsizing: A Practical Guide to Living Well on Less Income (Adams Media); QuickBooks on Demand (Que); Excel 2007 Macros Made Easy (McGraw Hill); The Complete Idiot's Guide to Doing Your Income Taxes (Alpha/MacMillan); and, most recently, Mint.com for Dummies (John Wiley & Sons). In addition, she is a former columnist for the Indianapolis Star and Indianapolis News daily newspapers.
Perry is a nationally recognized speaker who advises public accountants on using Internet tools to improve their accounting practices. She also taught a college-level introductory accounting class and was on staff at the Indiana CPA Society as a computer applications instructor. For five years, she was a contributing editor for Accounting Today magazine before taking over the helm at AccountingWEB.
Perry is a graduate of Indiana University where she earned a bachelor’s degree in journalism. She returned to school to study accounting at Illinois State University, passed the CPA exam (in one sitting!), and worked for Deloitte in the Chicago tax department.
Gail has been named one of the 25 Most Powerful Women in Accounting by CPA Practice Advisor magazine and the American Society of Women Accountants.
