CPA Firm Celebrated for Twitter Success | AccountingWEB

CPA Firm Celebrated for Twitter Success

You might be wondering why we're talking about an accounting firm that uses Twitter. After all, Twitter is just a quick way for kids to communicate, right? All fun, nothing serious. Of course that's wrong, and Twitter is just one of many social media tools that might or might not be useful to the success of your business. New York-based Freed Maxick has chosen to experiment with Twitter and Twitter advertising and as a result has increased its visibility and its revenue. That's definitely something worth tweeting about.

If you're interested in learning more about using social media in your business, here are some places to start:

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Caleb Newquist is the Editor-in-Chief of Sift Media US, overseeing content for both AccountingWEB and Going Concern.

Prior to this role, Caleb served as the editor of Going Concern since its founding in 2009. During his time as editor, Going Concern quickly became one of the most popular and talked about websites in the accounting profession. He has been named one of Accounting Today's Top 100 Most Influential People every year since 2011 and has been published on numerous websites, including Above the Law, Deadspin, Denver Business Journal, and the Huffington Post.

Caleb is an adjunct professor of journalism the Community College of Denver in Denver, Colorado, where he teaches Internet Media.

Prior to falling bass ackwards into the media business, Caleb spent over five years working in public accounting, with more than three of those years at KPMG. Caleb received a Master of Science in Accounting from Colorado State University and a Bachelor of Science in Business Administration from the University of Nebraska at Kearney.

Caleb spends a lot of time on a bicycle and reading, but never at the same time.

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