Cold Callers Always Give Themselves Away
I can sniff out a cold call to my office in about 1.4 seconds. Because after I answer the phone, the response is always "Hey, how are you doing today." Not "Hi Joel, how are you?" They never say your name.
This morning's phone call went something like this (we don't have an office manager right now so I often answer the main line):
Me: Good morning, Silberstein Ungar. May I help you?
Caller: Hey, how are you doing today?
Me: Fine. How are you?
Caller: Good. I need to talk to your controller or collections person.
Me: No you don't.
I could hear him still talking as I hung up the phone.
This is what I don't understand: who came up with this "great way" to start off a cold call? I don't catch onto everything, but I figured this one out well over 10 years ago.
Memo to self:
When calling a prospect, don't start off with "Hey, how are you doing today?"
Know the name of the person I'm trying to reach.
Use their name.
Joel M. Ungar, CPA is a lifelong resident of the Detroit area and a graduate of The University of Michigan. He is a principal with Silberstein Ungar, PLLC, a Top 15 auditor of SEC public reporting companies. Joel writes observations on different matters and especially on working with and using LinkedIn. He thinks he has a sense of humor.