CCH Connections - Phoenix - 2013 - You Should ALL Be On Twitter!
As I always point out when talking with accounting firm citizens…. I’ve been around a while. That being the case, I have had the wonderful, exciting opportunity to speak at almost every CPA focused conference out there – some that don’t even exist anymore. However, I had never been invited to speak at the famous, widely regarded and highly attended CCH Users Conference. They called earlier this year and asked, “You speak on Generations, don’t you?” – - Yes…. and so here I am (and having a wonderful time).
Yesterday’s kick-off keynote speaker was Pat Croce. Croce is an entrepreneur, sports team executive and owner, author, and TV personality. He did a great job and energized the crowed to be…. guess what… POSITIVE – stop with the negative thoughts!
Keep in mind what I always stress when you are working inside a CPA firm – Don’t walk away from negative people….. RUN!!
Here’s a brief excerpt by Croce.
My session on how to understand and build on the strengths of generations was a lot of fun for me (and hopefully for the attendees). A special thanks to @ATomorrow (Danielle Lee) for all of the tweets she did to cover my session. Also, many thanks to Dustin Hostetler, @flowtivity and @BillSheridan and @TomHood for tweeting and retweeting about my comments.
One thing that Pat Croce stressed to the entire room (nearly a thousand people working in the accounting profession) – - – “You should ALL be on Twitter!” It made me smile because I know YOU ARE NOT.
An attendee told me that she thought Twitter was just celebrities and other people telling the world what they are doing at a particular moment – - chit-chat and gossip. Yes, there is a lot of that out there but that is not what I follow or what most people working in accounting follow.
I get valuable news and information via Twitter – I follow national news sites, accounting profession new sites, prominent CPAs, and consultants to the CPA profession (plus my family and a few friends). I don’t care to “follow” a hundred thousand tweeters – I want it manageable and helpful. Check me out @cpamanagement. Sign-up, pick just 5 or 6 people (or news sites) to follow and just read – you don’t have to tweet anything…. until you get comfortable and then test the waters. CPAs have so much they could offer their clients via Twitter.
Rita Keller is a nationally known CPA firm management consultant, speaker, author, mentor and blogger. She is a former shareholder and administrative partner in a successful, regional CPA firm and has over 30 years hands-on experience in CPA firm management, marketing, technology and administrative operations. She works with firms across the country focusing on people, partners and internal management issues.