Blogging for Small Firm
I just read a great blog from Charlie Green, Trusted Advisor, who offered some hands on advice regarding a successful blogging experience that works for firms of any size, but especially for those who are smaller and with fewer resources. Here is his advice:
-Don't blog if you have nothing relevant to say. Why waste your time and your readers?
-Don't promote your firm; this is not a commercial, it is an opportunity to add value.
-Don't use this as your only marketing tool; it is part of your mix of strategies.
-Use an interesting title to get attention and be sure to use good grammar. Remember, your blog reflects your firm's credentials and brand!
-Do it because you want to. If this is not your passion - don;t bother. Your lack of interest and energy will come through and readers may leave you after one visit!
I hope these simple, easy ideas will help you get started or refine your current blog initiatives. Any other ideas? Please share them with us!
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.