Using Financial Statements to Improve Cash Flow

By Sageworks

In business, as in most endeavors, passion is a key ingredient to success. Entrepreneurs who genuinely enjoy sales, operations, and customer service are much more likely to build profitable firms than individuals who are simply "going through the motions" of business in the name of making money. But even the most enthusiastic managers will enjoy much greater success if their passion is governed by sound financial discipline, which stems from an understanding of their financial statements. 
 
There's plenty of debate about the relative value of the three main financial statements: income statement, balance sheet, and cash flow statement. Certainly all are important, but for small companies, the cash flow statement may be the most critical. The cash flow statement is a marriage of the two other financial statements: It combines operating activities (shown in the income statement) with changes in balance sheet accounts to show how the company's cold cash is "flowing."
 

Cash Flow Strategies

Here are a few strategies to keep on top of your cash flow. You don't want your clients' cash flow problems to result in your cash flow problems.

  • Use a contract or engagement letter whenever possible.
  • Complete the assignment or delivery in a timely manner.
  • Send out invoices in a timely manner following completion of an order or assignment.
  • Don't be afraid to say "no" to someone who already owes you for past due invoices.
  • Be flexible and accept payment terms from your clients.
  • Be sure to thank your clients for their business.
‒ Kathleen Orlando, CPA, president of the Chicago South Chapter of the Illinois CPA Society
The section of the cash flow statement labeled "cash flow from operations" is definitely the most important because it represents how much cash a company is generating from its core operations. The cash flow statement accounts for profits and losses as well as any "working capital" changes ‒ fluctuations in current assets and current liabilities, such as accounts receivable and accounts payable, two important metrics to help determine if your business is healthy.
 
Let's look at an example. Say your business has revenues of $1,000 for a given month but all the merchandise was sold on credit (meaning that you didn't actually receive the cash in that period). Now, say total cash outlays were $750 for the period. In this case, your income statement would report a "profit" of $250 ($1,000 in total revenues less $750 in expenses). Fair enough.
 
Meanwhile, however, "cash flow from operations" dropped by $750. That's because the business had to pay $750 in cash expenses but didn't collect any offsetting cash from customers (an increase of $1,000 to accounts receivable balances the books).
 
Now consider the flip side. Say your company pulls in $2,000 in cash revenues but shelled out $4,000 in expenses ‒ only $1,000 of which was paid in cash during the period, with the rest being "financed" via accounts payable. In this case, the income statement shows a loss of $2,000 ‒ that's $2,000 in sales less $4,000 in expenses ‒ yet the company generated $1,000 in positive cash flow from operations.
 
How? Remember, you received $2,000 in cash but paid out only $1,000 in expenses, leaving $1,000 in cash left over. This drama plays out in the cash flow statement, which would show $2,000 in losses offset by a $3,000 increase in accounts payable.
 
The lesson here is clear: Managers should manage their working capital accounts to maximize cash flow.
 
Related articles:
 
About the author:
Sageworks is a financial information company that works with financial institutions, accountants, and private company executives across North America to collect and interpret financial information. The mission of the company is to help people make more informed financial decisions in a business by giving them information they can understand and use. Sageworks' data, the largest database of real-time private company financial information in the United States, grows as more than a thousand reports are run each day, and the new data is screened and anonymously incorporated into our industry statistics. We incorporate this data into our products for financial institutions including credit analysis and ALLL estimation solutions.
 

You may like these other stories...

Read more from Larry Perry here and in the Today's World of Audits archive.AU-C Section 800, Special Considerations—Audits of Financial Statements Prepared in Accordance With Special Purpose Frameworks, paragraph ....
FASB mulling a revamped income statementDavid M. Katz of CFO wrote on Tuesday that the Financial Accounting Standards Board (FASB) is in the early stages of researching whether to launch a project aimed at improving and...
Accountants who specialize in forensic and valuation services point to electronic data analysis, or big data, as the most pressing issue they’ll face in the coming months, according to results of a new survey released...

Upcoming CPE Webinars

Jul 31
In this session Excel expert David Ringstrom helps beginners get up to speed in Microsoft Excel. However, even experienced Excel users will learn some new tricks, particularly when David discusses under-utilized aspects of Excel.
Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.
Aug 20
In this session we'll review best practices for how to generate interest in your firm’s services.