Avalara, the market-leading provider of sales tax automation services in the Cloud, announced that Ron Eagle, former president of the Information Technology Alliance (ITA), will serve as the strategic advisor within Avalara's Accounting and Advisory Services Program.
This new role coincides with Avalara's international expansion and will augment existing efforts to reach accounting professionals at all levels of practice.
Eagle has spent the past fifteen years leading the ITA, an independent membership association of leading midmarket technology professionals, consultants, and product/service providers in North America. ITA includes as members most of the top thirty CPA firms in North America, in addition to many of the largest technology consultants and resellers serving the SMB market.
The announcement was made during the ITA Fall Collaborative in Scottsdale, as the organization celebrated its fifteen-year anniversary.
Eagle's more than forty years of accounting and technology industry experience includes stints at Arthur Andersen; Cherry, Bekaert and Holland; George S. Olive; Centerprise/UHY Advisors; Clifton Gunderson; and a post on AICPA's IT Executive Committee. He has been recognized on three occasions as one of the tax and accounting profession's Top 100 Most Influential People by Accounting Today magazine.
At Avalara, Eagle will focus on strategic efforts for the Accounting and Advisory Services Program, working closely with accounting professionals and the SMB-focused tech community, while assisting Avalara in its global expansion with the international offices of accounting firms in Europe, the Middle East, Africa, and Asia.
"Ron brings a special dynamic to Avalara's accountant outreach efforts," said Scott McFarlane, CEO of Avalara. "He's been a leader and a driving force at the intersection of the accounting and information technology professions. Today's announcement comes at an exciting phase in Avalara's development, as sales tax automation seizes the spotlight, and CPA firms of all sizes begin to recognize the overarching opportunity to leverage the power and value of Cloud computing to help their valued clients get and stay compliant. Ron is a key addition to our growing team, and we're truly pleased to engage with him at a time of expansion in all directions."
"Ron is the ideal choice for Avalara as they continue to expand an already-successful accountants program," said Stan Mork, principal, Technology Services at McGladrey LLP, and incoming president of the Information Technology Alliance. "We've watched closely as Avalara's profile has risen in the industry in tandem with the upward trend of sales tax compliance on the radar of CPA firms and their valued clients. Ron is an excellent strategic addition to Avalara's accountant-focused team, and we're looking forward to working closely with him in his new capacity."