KPMG Book Donation Program Tied to Pro Golfers' Tournament Wins

By Frank Byrt

KPMG is leveraging its sponsorship of two top professional golfers – Phil Mickelson and Stacy Lewis – by donating 5,000 new books to local schools for each tournament victory the golfers achieve this season.
It's part of KPMG's Family for Literacy initiative, the Big Four accounting firm said in a February 8 press release.
The program got off to an auspicious start, as Mickelson won the 2013 Waste Management Phoenix Open February 3, and as a result, KPMG will donate 5,000 books to the Solano Elementary School in Phoenix. In addition, KPMG volunteers will refurbish the school's library.

Community Service at Clark Nuber

Clark Nuber, a midsized accounting firm in Bellevue, Washington, says "giving back to the community is integral to (its) culture." The firm has been recognized in the Puget Sound area as a leader in community service, and in each of the last two years, Clark Nuber was cited as one of Washington State's top corporate philanthropists in a ranking by the Puget Sound Business Journal.

Ann Callister, Clark Nuber's senior director of marketing, oversees the firm's community projects, and she outlined her recommendations with AccountingWEB in an interview. 
Getting involved: "I'm guessing most people don't need a place to start – that they're probably already getting hit up." The firm relies on staffers rather than partners to identify locally based nonprofit organizations that they deem worthy of donations of money or employee time. The firm has a once-a-month "denim day" when employees pay a $10 donation to wear jeans to work. Employee donations, which Clark Nuber matches, also give employees the chance to put the name of their favorite nonprofit into a drawing with the proceeds from denim day going to those pulled out of a hat. Clients also provide the names of nonprofits. In addition, employees also volunteer to work in various nonprofits, through the firm's Caring, Serving, Giving program, and backs it through the donation of employees' time.
Responsibilities: Designate who decides on the beneficiaries. It may be best not to put it on the partners. "All the requests we get come through the marketing department, and we track everything and are the ones to say yes or no." If an appeal is rejected, "we're sure to communicate with them and let them know why. They understand that we can't support everybody. People get that. We also try to rotate the organizations that we support so it's not always the same ones."
Benefits: "We've been doing this for a number of years, and I think the karma comes back to us in a number of ways. We're very well respected in the community," and it also builds employee loyalty and teamwork. 
"We applaud Phil for winning the 2013 Waste Management Phoenix Open," said John Veihmeyer, Chairman and CEO of KPMG LLP. "Going forward we will commemorate his and Stacy's wins by making contributions to a truly worthwhile cause – youth literacy. We understand that the toughest roadblock to children's literacy is access to books, and we created this new win program as yet another way to help support the ongoing efforts of our KPMG people and their families who have done so much to support First Book and KPMG's Family for Literacy."
KPMG's Family for Literacy began five years ago in cooperation with the nonprofit First Book and is led by the spouses of KPMG partners and professionals from across the firm's offices. 
Since the inception of the program, KPMG has delivered more than two million books to children in local communities across the country. "In addition to raising money for KPMG's Family for Literacy, KPMG's extended family of volunteers, which includes partners, spouses, employees, interns and alumni, and family and friends, visit classrooms, read to children, and deliver new books to low income children – in many cases, these are the first books their families have owned."
KPMG has also teamed with Mickelson and First Book to create KPMG's "Blue for Books" campaign, which encourages golf fans to purchase Mickelson's authentic blue KPMG tour hat at
KPMG donates 100 percent of the net proceeds of that program to First Book, which gives deserving children three books for each hat sold. Since the inception of the Blue for Books program, more than 40,000 books have been donated from the proceeds of hat sales, KPMG said.
Related article:

You may like these other stories...

Event Date: August 21, 2014, 2 pm ETMeet budgets and client expectations using project management skills geared toward the unique challenges faced by CPAs.  Kristen Rampe will share how knowing the keys to structuring...
Event Date: August 20, 2014, 2:30 pm ETIn this session we'll review best practices for how to generate interest in your firm’s services. Topics include:Web Based Marketing StrategiesAppointment SettingNetworking...
Recently, there has been a lot of buzz about the future of continuing professional education (CPE). The American Institute of CPAs (AICPA) created a task force on the Future of Learning with an accompanying fancy website. In...

Upcoming CPE Webinars

Jul 31
In this session Excel expert David Ringstrom helps beginners get up to speed in Microsoft Excel. However, even experienced Excel users will learn some new tricks, particularly when David discusses under-utilized aspects of Excel.
Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.
Aug 20
In this session we'll review best practices for how to generate interest in your firm’s services.
Aug 21
Meet budgets and client expectations using project management skills geared toward the unique challenges faced by CPAs. Kristen Rampe will share how knowing the keys to structuring and executing a successful project can make the difference between success and repeated failures.