IRS Plays It Straight in YouTube Videos

The IRS got its ears pinned back last year for squandering taxpayer funds in video spoofs featuring Mr. Spock and a misfit bunch of castaways

 
But the IRS isn’t aiming for laughs anymore. It has produced several short clips on tax-related topics that may be accessed on YouTube in English, Spanish, and American Sign Language. The IRS says the videos have already received nearly 6.5 million views.
 
The videos cover a multitude of issues intended mainly to help taxpayers prepare for the upcoming filing season, including tips on:
In addition, the IRS is turning to social media sites like Facebook, Twitter and Tumblr to share more information about tax changes, new initiatives, products and services. But the IRS won’t answer any personal questions on those sites. It also advises taxpayers to protect their confidential information, like Social Security numbers, and not to provide those numbers in social media venues. Here's a listing of the social media sites the IRS is participating in and related resources.
 
All this free online information is good news for taxpayers, although it could discourage use of your services. Think about how you can go above and beyond the basics they can learn from a YouTube video. Give clients a good reason to continue to rely on your expertise and why prospects should come aboard this tax return season.

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