Intuit Announces Small Business Big Game Multimillion Dollar Campaign
by Terri Eyden on
Intuit Inc. is taking small business owners off the sidelines and putting them in the starting lineup. Intuit's new program shares the stories of small business owners with the world and recognizes their contributions with more than $25 million in rewards and offers to help them succeed.
Intuit Small Business Big Game by Intuit QuickBooks provides small businesses a platform to give them a voice and inspire others. Intuit and the world will then determine which deserving small business should win the opportunity of a lifetime – its very own thirty-second television advertisement that will air during the Super Bowl on February 2, 2014.
Intuit has been supporting small businesses for more than twenty-two years, and with Small Business Big Game, it's shining a light on the twenty-nine million small businesses across the United States and giving them resources that will aid in their success.
Participants will receive the Intuit Small Business Playbook and an Intuit QuickBooks special product offer, as well as a chance to win grants, online advertising credits, and advice from entrepreneur and program advocate Bill Rancic. Those who participate can also connect with and learn from other small business owners who have similar challenges and goals.
"Every small business has a unique story, and we want the world to hear it," said Brad Smith, Intuit's president and chief executive officer. "Small businesses account for 90 percent of the US economy, but they rarely get credit for their tremendous impact. While one small business owner will score the ultimate touchdown, this program is one where everyone wins, as it recognizes the contributions of small businesses and invites others to join the growing movement."
Intuit has drafted key players to help with the program. Bill Rancic, entrepreneur, author, and reality television star of Giuliana and Bill, will provide expert advice and share his experience as a small business owner. Renowned professional football coach and two-time Super Bowl winner Jimmy Johnson will help recruit small businesses to enter and motivate them throughout the program.
"I'm all too familiar with the challenges small business owners face, as well as the joy of success that comes along with taking a risk and setting out on your own," said Rancic. "What I found is that you can't do it alone. Through this program, Intuit is truly championing small businesses and helping fuel their growth."
Ready for Kickoff – How the Program Works
Starting July 31 and continuing through September 22, any small business owner who qualifies can visit the Small Business Big Game website to sign up and tell his or her company's story in 600 characters or less.
Just for entering, participants receive the Intuit Small Business Playbook – a tips-and-tricks guide on hot topics for small businesses. They also get an exclusive thirty-day free offer for QuickBooks Online, with the option to continue for twelve months at a 50 percent discount, including payroll and payments solutions. Entrants will also be eligible for random giveaways that include $1,000 business grants and autographed footballs by Jimmy Johnson.
During the week of September 23, the businesses with the most votes from the public advance to the next round. They will then have the opportunity to tell the world more about themselves by answering questions about their business, which will also make them eligible for weekly sweepstakes. These include Facebook and Google advertising credits and a free year of QuickBooks Online. Among the many prizes in this round, one lucky winner will score a trip for two to New York, complete with tickets to the big game.
Then, on October 28, approximately 8,000 Intuit employees worldwide will narrow down the competition from the top twenty small businesses to the final four, which will be announced November 11. The four finalists will receive television advertising for their business, including a professionally produced commercial, and get the chance to meet Bill Rancic and attend a viewing party of the big game in New York being held in their honor.
From November 11 to December 1, it will be up to people around the globe to vote and select which small business they want to see take the spotlight in February. Whoever receives the most votes will win the grand prize and can expect to have his or her ad broadcast during the third quarter of professional football's championship game.
To find out more information or to enter, please visit the Small Business Big Game website. To read the official rules, go to www.SmallBusinessBigGame.com/rules. To join the conversation, share on Facebook and Twitter using #TeamSmallBiz.