College Student Survey: America's Ideal Employers

The results of Universum's American Student Survey reveal how students perceive organizations as employers in the United States. The research functions as a basis for decision making when choosing target groups, messages, and channels for future employer branding campaigns, as well as a control instrument for measuring the appeal an organization has over its specific target groups.
 
The rankings below reveal how attractive an employer is among college business students and indicates a company's position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.
 
  1. Google
  2. Walt Disney Company
  3. Apple
  4. E (Ernst & Young)
  5. Nike
  6. J.P. Morgan
  7. Deloitte
  8. PwC (PricewaterhouseCoopers)
  9. Goldman Sachs
  10. KPMG LLP
  11. Microsoft
  12. The Coca-Cola Company
  13. FBI
  14. Amazon
  15. Nordstrom
  16. NBCUniversal
  17. Morgan Stanley
  18. Facebook
  19. H&M
  20. Procter & Gamble
  21. Starbucks
  22. US Department of State
  23. Target
  24. Central Intelligence Agency
  25. Macy's
  26. Johnson & Johnson
  27. US Department of the Treasury
  28. Hilton Hotels Corporation
  29. Marriott
  30. Bank of America Merrill Lynch
  31. Hyatt Hotels & Resorts
  32. Sony
  33. LVMH
  34. L'Oréal
  35. BMW Group
  36. Coach
  37. Wells Fargo & Company
  38. Adidas
  39. The Boston Consulting Group
  40. MGM Resorts International
  41. IBM
  42. McKinsey & Company
  43. Boeing
  44. Peace Corps
  45. PepsiCo
  46. Southwest Airlines
  47. Under Armour, Inc.
  48. American Cancer Society
  49. Time Warner
  50. NASA
  51. TBS
  52. Bain & Company
  53. Barclays
  54. CBS Interactive
  55. The World Bank Group
  56. Teach for America
  57. The Hershey Company
  58. IKEA
  59. Bloomberg L.P.
  60. Grant Thornton LLP
  61. Electronic Arts
  62. Blizzard Entertainment
  63. Delta Air Lines
  64. National Security Agency (NSA)
  65. Internal Revenue Service
  66. Mayo Clinic
  67. Citi
  68. Lockheed Martin Corporation
  69. National Institutes of Health
  70. Exxon Mobil Corporation
  71. Anheuser-Busch InBev
  72. Deutsche Bank
  73. EPA
  74. General Electric
  75. American Airlines
  76. American Express
  77. Heineken
  78. Ford Motor Company
  79. Fidelity Investments
  80. Accenture
  81. Shell Oil Company
  82. United Airlines
  83. AT&T
  84. Volkswagen
  85. The Blackstone Group
  86. Walmart
  87. 3M
  88. General Mills
  89. US Department of Energy
  90. Gap Inc.
  91. Nestlé USA
  92. Kohl's
  93. Credit Suisse
  94. HSBC
  95. Yahoo!
  96. State Farm Insurance
  97. NASCAR
  98. US Air Force
  99. US Department of Veteran Affairs
  100. Kraft Foods Group
 
About the survey:
  • Number of participants in 2013: 65,679 respondents
  • Number of individual employer evaluations: 219,194
  • Number of universities targeted: 312
  • Field period: December 2012 to March 2013
 
Source: Universum
 

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