American Society of Women Accountants Rebrands to Advance Women in Accounting and Finance

The American Society of Women Accountants (ASWA) has announced the organization officially changed its name to the Accounting & Financial Women's Alliance, with the tagline, "Connect. Advance. Lead."

In October 2012, the organization's members made a groundbreaking decision for the future of the organization by voting for a name change. With a more progressive name and branding, the Accounting & Financial Women's Alliance modernizes its approach to effect change on the industry.
"By contemporizing and broadening the appeal of the organization through a name change, the Accounting & Financial Women's Alliance is confident it will attract a new generation of women accounting and finance professionals who are in a position to define a new way of thinking in the companies for which they work," said Lee K. Lowery, CAE, ASWA's executive director. "By belonging to the Accounting & Financial Women's Alliance, these women will be equipped with the resources and guidance they need to advance and become leaders within their respective fields."
A 2011 Catalyst study found that women were half of newly hired accounting graduates at CPA firms, and 40 percent of all CPAs. However, women are just 21 percent of all partners at firms. Similarly, according to the "2011 Catalyst Census of Women Executive Officers and Top Earners," which counts the number of women in upper management in Fortune 500 companies, women are 18.4 percent of executive officers in the finance and insurance industries. The Accounting & Financial Women's Alliance identifies this gap as a major problem in the accounting and finance industry that needs to be remedied.
By forming national connections with fellow professional association members, Accounting & Financial Women's Alliance members will change the trend of a male-dominated industry at the top tiers of accounting and finance companies. The organization will prepare already competent women accounting and finance professionals how to navigate a male-dominated field and advocate for leadership opportunities that put them on track for the C-Suite.
For more information, please visit the Accounting & Financial Women's Alliance website
Source: January 31, 2013, Accounting & Financial Women's Alliance Press Release

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