Accountants' Social Media Use Focus of SocialCPAs Survey

We All Scream for Ice Cream
MacQuarrie decided to have some fun with this year's survey by adding two questions about ice cream. He said, "I wanted something fun to blog about  because social media and accounting after a while get a little boring  so I thought, 'What could I do to make the survey fun?'"
 
Why ice cream? MacQuarrie is an avid Boston Red Sox fan, and it's a tradition of his to buy ice cream when he attends a baseball game at Fenway Park. MacQuarrie attended a Red Sox game this past April when the game-time temperature was in the forties. Still, tradition is tradition, so he went to the concession stand to buy his treat.
 
"The lady looked at me after I ordered it and said, 'Seriously?' She was wearing a coat and gloves," MacQuarrie recalled. "I said, 'Yeah, it's part of my ritual,' and she said, 'It's forty-two degrees outside.' So I posted a picture of the ice cream on Facebook and wrote a tagline that said, 'One of the good things about eating ice cream when it's forty-two degrees out is it doesn't melt.' I received a ton of responses to that photo. I went back through previous photos I posted on Facebook and realized when I posted pictures of food, people responded."
 
The two ice cream-related questions in this year's survey are:
  • Just for fun, what is your favorite place to get ice cream or gelato?
  • What is your favorite flavor of ice cream?
"It's amazing the number of responses I've received so far," he concluded. "People who I`ve talked to who have taken the survey told me they loved the ice cream questions. It's been fun to see some of the places people have recommended, and the different flavors of ice cream they like are absolutely a riot. So it's been fun to put that in there."
 
Visit the SocialCPAs website to participate in the 2013 SocialCPAs Social Media Survey.
 
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