Accountants' Social Media Use Focus of SocialCPAs Survey
by Terri Eyden on
LinkedIn Is King
Early results from the 2013 survey show that for the fourth year in a row, LinkedIn is the number-one social networking site used by accountants. More than 90 percent of accountants who completed the survey in 2012 and 2011 use LinkedIn, and more than 80 percent reported having a LinkedIn profile in 2010.
"Facebook has received some bad press recently about its privacy settings and other things. It's also viewed as a personal place. LinkedIn is viewed as safe, and accountants feel more comfortable there," he said. "It's also viewed as business related. I also think there's some peer pressure to using LinkedIn. CPAs are seeing their peers talking about it, how they're using it, and how they've been successful with it."
As a search tool, LinkedIn can benefit accounting professionals and firms by helping them identify business leads. "For example, if a thirty-person CPA firm can identify a prospective client, there's a good chance someone within the firm is connected with someone at that client," MacQuarrie said. "It's a simple task for everybody in that CPA firm to open up the prospect's company page on LinkedIn and see what connections are there."
LinkedIn is also used by many accountants for career advancement. "It's funny to watch the increase in the amount of LinkedIn activity for people I know who have left a job and are looking for a new job," MacQuarrie said. "By all means, people are definitely using LinkedIn to search for jobs."
In the past two years, more than 40 percent of accountants said they almost never update their Facebook status, which MacQuarrie said is a missed opportunity. "I found that there's a ton of interest in watching what other people are doing. The number of people looking at status updates is significantly higher than people who are posting updates, which to me presents an opportunity," he added. "If a large percentage is watching and a small percentage is posting, it's pretty easy to get recognized. When I do social media training, I call this a golden opportunity for people to use that vehicle."
You may like these other stories...
With high school teachers having to vie against all things digital to capture their students’ attention, it’s more important than ever for them to use fun and interactive lessons to bring accounting principles to...
Building complex spreadsheets without lookup formulas, such as VLOOKUP, is akin to putting a screw in the wall with a hammer. It’s possible, but the results aren’t pretty, and most probably won’t maintain...
Read more from Michael Alter here and in the Dollars and Sense archive. The noise about using social media as a means to grow your business has become so constant it almost blends into the background at this point. With...
Upcoming CPE Webinars
BAR is an acronym for: Boundaries, Authority and Role. This simple tool will provide participants with a solid understanding of leadership essentials to improve their performance.
This material is designed to provide a start-to-finish overview of how to plan and complete high-quality small audits efficiently.
In this session Excel expert David H. Ringstrom, CPA shares numerous techniques that you can use to work with charts more efficiently.
Key Accounting and Reporting Issues for Nonprofits No. 1: Overview and Statement of Financial Position
This material focuses on non-profit organizations organization, accounting and reporting.