AAM Announces Marketing Achievement Award Winners

The Association for Accounting Marketing (AAM) distributed thirty-eight Marketing Achievement Awards to twenty-four different firms in recognition of their outstanding achievements in the areas of accounting marketing and communications.

 
Ten judges, including professionals in advertising, consulting, professional services, and marketing, judged nearly 130 entries from sixty different firms in twenty different categories. Each judge reviewed and judged entries in his/her area of expertise. Accounting firms from all over the United States and Canada competed. Categories included branding, collateral, marketing campaigns, advertising, website, multimedia, internal programs, events, surveys, business development/lead generation, and maverick marketing.
 
This was the eighteenth year that the awards were presented. Recipients were announced at the 2012 AAM Summit, in partnership with the AICPA Practitioners Symposium and TECH+ Conference, held in Las Vegas on June 11, 2012.
 
Following is a complete list of winners by category: 
 
Branding
  • Logo: Freed Maxick, CPAs, PC
  • Integrated Branding Programs: Budget under $100,000 ‒ Elliott Davis
  • Integrated Branding Programs: Budget of $100,000 or more ‒ Freed Maxick, CPAs, PC
 
Collateral
  • Brochure: CBM
  • Announcements/Invitations: Templeton & Company, LLP
  • Publications: Firm with $9.9 million in revenue or less ‒ Cerini and Associates, LLP
  • Publications: Firm between $10 and $24.9 million in revenue ‒ Witt Mares, PLC
  • Publications: Firm with $25 million in revenue or more ‒ Decosimo Certified Public Accountants
 
Marketing Campaigns
  • Integrated Marketing Campaign: Freed Maxick, CPAs, PC
  • Direct Marketing: Clark Nuber
  • Integrated Online Marketing Campaigns: Watkins Meegan LLC
 
Advertising
  • Single Ads: Mohler, Nixon & Williams
  • Campaign: Total spend of $24,999 or less ‒ Henry Horne, LLP
  • Campaign: Total spend of $25,000 or more ‒ Freed Maxick, CPAs, PC
  • Online Advertising: Aronson LLC
  • Paid Search Campaigns: Freed Maxick, CPAs, PC
 
Website
  • Website: Firm with $9.9 million in revenue or less ‒ Ingenuity Marketing Group for Lindquist, von Husen & Joyce
  • Website: Firm between $10 and $24.9 million in revenue ‒ Gross, Mendelsohn & Associates
  • Website: Firm with $25 million in revenue or more ‒ Freed Maxick, CPAs, PC
  • Micro/Mini/Mobile Website: Firm with $9.9 million in revenue or less ‒ Reznick Group, PC
  • Micro/Mini/Mobile Website: Firm between $10 and $24.9 million in revenue ‒ Barnes Dennig
  • Micro/Mini/Mobile Website: Firm with $25 million in revenue or more ‒ Dixon Hughes Goodman LLP
  • Blogs: WithumSmith + Brown, PC
 
Multimedia
  • Budget of $9,999 or less ‒ WithumSmith + Brown, PC
  • Budget of $10,000 or more ‒ Freed Maxick, CPAs, PC
 
Internal Programs
  • Recruiting Campaign: Firm with $9.9 million in revenue or less ‒ Clayton & McKervey, PC
  • Recruiting Campaign: Firm between $10 and $24.9 million in revenue ‒Witt Mares, PLC
  • Recruiting Campaign: Firm with $25 million in revenue or more ‒ Dixon Hughes Goodman LLP
  • Corporate Social Responsibility: Firm with $9.9 million in revenue or less ‒ Larson & Rosenberger LLP
  • Corporate Social Responsibility: Firm between $10 and $24.9 million in revenue ‒ Barnes Dennig
  • Corporate Social Responsibility: Firm with $25 million in revenue or more ‒ Welch LLP
 

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Events

  • Budget of $9,999 or less: Postlewaite & Netterville
  • Budget between $10,000 and $24,999: Rea & Associates
  • Budget of $25,000 or more ‒ Louis Plung & Company, LLP
 
Surveys
  • Reznick Group, PC
 
Business Development/Lead Generation
  • Sales Presentations: Louis Plung & Company, LLP
  • Winning Proposals: Aronson, LLC
 
Maverick Marketing
  • Ingenuity Marketing Group for Lindquist, von Husen & Joyce
 
Additional awards presented were:
  • Rookie of the Year, awarded to Kari Reynolds, MGO
  • Volunteer of the Year, awarded to Laura Sparks, Creative Sparks LLC
  • Marketer of the Year, awarded to Donna Erbs, Anders, Minkler & Diehl LLP
  • Hall of Fame Inductee, awarded to Chris Perrino, Barnes Dennig
 
The AAM is the only association in the country formed specifically to enhance the accounting marketing and practice growth profession through education, networking, and thought leadership. Founded in 1989, the association has more than 800 members is comprised of marketing professionals, business developers, CPAs, consultants, service providers, educators, and students. AAM strives to help its members become more effective and valued practitioners and executive leaders. To learn more, visit the AAM website.

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