AccountingWEB Weekly News Wrap-up - Issue 11

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The AccountingWEB Newswire - Issue 11
October 1, 1999


In the headlines this week:
1. Controlling Internet Access Within A CPA Firm
2. Help Is Available on Sec 529 Qualified State Tuition Programs
3. Help Your Clients Understand Security Issues of E-Commerce
4. Financial Advisory Specialists - Take Note
5. Beat Back Sick Days In Your Firm While Promoting a Team
6. Helping You Help Your Clients Make Better Credit Decisions
7. Selling Professional Services To The Opposite Sex
8. CCH Releases Tax Bracket Changes For 2000
9. Internet Tip: Golf Course On Line Reference

Editor's Note

Attention all Marketing Directors and Business Development
partners -- Are you responsible for the sales function or
training others to do sales in your firm? If so, mark your
calendars now for Tuesday October 12 at 4:00pm Eastern Time and
join us online from your desktop for the very first in our series
of AccountingWEB Online Practice Workshops. Our topic will
explore The Sales Process For Accounting Professionals, and will
be presented by Maura Schrier-Fleming, President of Strategic
Selling, Inc., in Dallas, Texas. To participate, you'll need
Internet access and about an hour of time. For more details,

We thank you in advance for your participation in this
interactive feature of AccountingWEB.

Michael T. Platt

1. Controlling Internet Access Within A CPA Firm
As an Internet based organization, we believe in full Internet
access for every employee. But we also know that time is money.
Accounting firm owners know this as well as anyone. So what
happens when Internet access gobbles up your firm's precious
time? Employers looking to play Big Brother and keep a check on
Internet activity in their companies have several options. One
solution is to completely limit access to the Internet. The
problem with this idea is that it also limits your employees'
resources. Another solution that is growing in popularity is
Internet access that is connected to a monitoring system.
Programs like Kansmen's LittleBrother Pro 3.1 and Elron
Software's Internet Manager 4.7 can help you halt time thieves in
their tracks. If you choose this route, make your team aware
that you have the ability to track exactly where they have been
and how much time they are spending on the Internet. It may sound
like you are Big Brother, but it also may save your firm's
valuable resources. The Internet can bring your firm tremendous
resources or can eat up productive time more than anything else.
The answer is up to you.
Further details

2. Help Is Available on Sec 529 Qualified State Tuition Programs
State sponsored college savings programs are becoming hot, and
every large financial institution is trying to figure out how to
get a piece of the action. These plans represent a revolutionary
new way parents (and grandparents) invest for college tuition.
These pre-paid tuition plans are state sponsored investment plans
and are given special tax status by the IRS.

A new website is available to help you advise your clients
through the array of programs available today through Section 529
plans. Sign on to and click on a
number of features that would benefit financial advisors,
including state plan investment results, state plan comparisons,
links to articles on Section 529 Plans, and information on a new
book, "The Best Way To Save For College."

3. Help Your Clients Understand Security Issues of E-Commerce
Your clients are looking to you for guidance to merge them onto
the e-commerce highway. Do you know how to help them? A new
report from Entrust Technologies outlines the business issues and
the fundamentals of an infrastructure necessary to support e-
commerce in a client business. It also outlines the security
issues and weighs the business risks associated with them. The
paper was developed to help prepare businesses for elevating
security issues to the highest management levels as a means of
achieving business goals. This report is a must-read for any
business advisor. See our article for more details, and download
the report through a link in the article.

You can now enhance your website or internal Intranet system by
syndicating the AccountingWEB daily news stories and adding them
to your site. These stories are available at no cost to you! Go
details and to download the code to add topicality and timeliness
to your site.

4. Financial Advisory Specialists - Take Note
The Wall Street Journal predicts that "the greatest transfer of
wealth in history will occur in this country over the next
decade; an estimated $10 trillion is expected to change hands,
and much of this wealth is tied up in family-business stock."
Are you ready to help your clients in this area? An innovative
two-day conference hosted by the Alliance of Merger and
Acquisition Advisors (AMAA) and organized at the request of CPAs
and other financial advisors and consultants who want to better
serve the corporate financial advisory needs of private business
owners will be held in Chicago November 4-5, 1999. The "Corporate
Profitability Continuum" features investment banking related
services for privately-held companies enabling CPAs to attract
new clients and generate significant additional fees.
Participants will learn from the nation's foremost experts in
business valuation, performance and profit improvement, and
mergers & acquisitions. See the agenda and registration
information on line. And tell 'em you heard about it through

5. Beat Back Sick Days In Your Firm While Promoting a Team
It's Monday morning and one of your auditors has called in sick -
- again. CPAs in public practice and industry can do much to
lessen the number of sick days throughout their organizations by
spearheading the cause to develop motivating programs that
promote a healthy lifestyle while on the job. Low-cost activities
can be designed to enhance the day, such as a lunchtime seminar
series on topics related to health and well-being. How about
exercising during the day? Form a group to walk during the lunch
hour and you'll have that team spirit bubbling right away.

6. Subscriber Resource: Moorehead Credit Management Systems--
Helping You To Help Your Clients Make Better Credit Decisions
If you're like most accountants, you probably have clients who
extend credit to business customers. Are you doing all you can
to help your clients reduce their credit risk and make better
business decisions? Are you teaching them how to analyze their
customer's financial statements? Moorehead Management Systems is
a company specializing in credit risk management, and has a
resource-rich web site containing articles, credit tools, and
tips to help you guide your clients to a less risky credit
environment. Check out their site, and be sure to review their
list of "10 Financial Statement Analysis Tips That Can Save
Thousands of Dollars For Your Company" -- your clients will thank
you for your attention to their business!

7. Selling Professional Services To The Opposite Sex
Do you find yourself more successful selling your firm's services
to men or to women? Is there a difference in approach to selling
to the opposite sex? You better believe there is, and now there
is a new book to help you fine-tune your approach to close more
business. According to "GenderSell: How to Sell To The Opposite
Sex," men want to buy from women who offer knowledge and get to
the bottom line, while women want to know that a male salesperson
cares about the relationship he is building with her. Learn more
about Mars and Venus in a sales mode at:

8. CCH Releases Tax Bracket Changes For 2000
Commerce Clearing House (CCH) this week released estimated income
ranges for each federal tax bracket in the year 2000. Overall,
taxpayers are expected to send less money in to Uncle Sam, due to
adjustments in the tax brackets. For example, a married couple
filing jointly with total taxable income of $50,000 could pay
$104 less in income taxes in 2000. A single filer with taxable
income of $50,000 will contribute $65 less next year. For more
information on next year's tax brackets, and a sneak preview of
what is to come, see:

9. Internet Tip: Golf Course On Line Reference
Our technology tipster is off on vacation, so we thought we'd
bring you an Internet tip on the lighter side this week. For all
of the hackers out there, if you have a golf game coming up at an
unfamiliar course, go directly to for
the most complete golf course database available on the Web.
Their golf course locator contains valuable information, course
descriptions, club house facilities and user comments on tens of
thousands of courses around the country. Don't miss it!

If you know of an Internet tip, or a technology tip that others
can benefit from, you are encouraged to send it in to us at

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