Amanda R. Hansen has been named principal of The Growth Partnership, Inc. In this role, she serves as the director of the firm's Outsourced Marketing Division. Hansen also participates in the firm's management group, helping guide the practice, specifically as it relates to Outsourced Marketing services.
"Amanda has been with us since our infancy and she's truly demonstrated a dedication to our clients and our internal team," says Jeff Pawlow, CEO of The Growth Partnership. "Over the last six years, she's grown as we've grown. As Amanda has assumed leadership of our Outsourced Marketing Division, we wanted to acknowledge her contributions to our firm by adding her expertise to our management team."
As the Director of the firm's Outsourced Marketing Division, Hansen facilitates client engagements, oversees client marketing project development and implementation, manages the creative process, and supervises the Outsourced Marketing team. Her primary focus is to recognize and meet client marketing needs. The Division's projects are comprised of a broad range of initiatives including brand, Web site, and collateral development; client grading system implementation and analysis; seminar series management; referral event planning; and proposal system development. Each project is customized to meet specific client needs.
Prior to joining The Growth Partnership, Hansen worked as an in-house marketing director for Boyer & Ritter, a 5-office accounting firm located in Central Pennsylvania. Her other previous background includes a brief spot as a campaign manager for a U.S. congressional campaign, and years of experience serving as producer and on air talent for several TV stations. Hansen's work history also includes time as a production assistant for NBC's "Meet the Press."
Founded in September 1999, TGP has grown from a home office in the founder's basement to the only full-service, multidisciplinary consulting firm serving the accounting profession. TGP provides marketing support, practice management, business development, human resources, training and coaching services for CPA firms throughout North America. TGP employs 30 individuals who, collectively, possess well over a century of accounting industry work experience.