Marcum & Kliegman LLP, Certified Public Accountants and Consultants, won two MarCom awards for its recruiting video entitled The Place to Be and the M&K Business Heroes advertising campaign. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. "Accounting is a rational business, but the marketing of it is not always. Effective marketing often hinges on the marketer's ability to tap into the minds and hearts of potential clients," states Saskia Monteiro Thomson, Marcum & Kliegman's director of marketing and creator of the winning video and advertising campaign. "In all we do, we strive to reach our target audiences in compelling ways."
In an effort to enhance recruiting, the Firm sought to reach out to young candidates in a medium they are comfortable with. Marcum & Kliegman developed the theme, concept, and story boards for a recruiting video. The Firm then worked with a professional production company to develop a series of videos that speak to its entrepreneurial Culture. Young professionals and a new graduate on their various paths to success are highlighted in the two-minute clip. You can view the video.
The winning advertising campaign, M&K Business Heroes, showcases Marcum & Kliegman professionals as superheroes to the firm's clients. All of the ads feature bold, bright cartoon figures performing heroic acts with the tagline "In the real world we are CPAs. To our clients we are Superheroes." You can view the advertising campaign.
About Marcum & Kliegman LLP
In addition to its core accounting, audit and tax services, Marcum & Kliegman offers a multitude of comprehensive services including SEC compliance, information technology solutions, trust and estate planning and administration, financial and investment advisement, network security, back office support, personal financial management, litigation support, and forensic accounting. The Firm ranks 24th in the nation, according to Public Accounting Report, 7th largest firm in the Northeast by Accounting Today and 1st on Long Island, according to Newsday and Long Island Business News.