H&R Block has unveiled their new logo and image with a dramatic campaign.
A green block is the hallmark for the campaign, which is meant to symbolize the fact that H&R Block is an organization that offers financial planning year-round, rather than just at tax time.
Each of the companies subsidiary divisions now will be known as a part of the parent company by emphasizing the company name. For example, Olde Discount Brokerage now will be called H&R Financial Advisors, and the software division now will be known as H&R Block e-Solutions.
Consumers should begin to notice the new logo and name changes over the next several months.