Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd (Grant Thornton International), unveils its new brand identity today, February 19, 2008. Grant Thornton International member firms around the world will also use the new global brand identity and logo.
"Our clients receive distinctive, personalized service from Grant Thornton here in the United States, and rightly expect the same level of quality when they use other Grant Thornton International member firms anywhere in the world," explained Edward Nusbaum, chief executive officer of Grant Thornton LLP. "The new brand actively demonstrates a leading global organization that gives clients access to the knowledge and experience of over 2,400 partners from member firms worldwide."
As the largest Grant Thornton International member firm, Grant Thornton LLP plans to roll out the new brand in two phases. Phase 1, which concludes with the international roll out today -- Feb. 19 -- includes the relaunch of the firm's new web site, re-branded and re-designed, and a new advertising program for print, radio and television. Phase 2, which will continue from Feb. 19 throughout the rest of 2008, includes the rebranding of the firm's:
thought leadership pieces and new marketing collateral, as they are released;
event materials and signage; and
existing marketing and other communications.
"The new brand will help all member firms that are part of the Grant Thornton organization become a more cohesive international organization and will help differentiate us from both our largest and smaller competitors," said Edmond Russ, Grant Thornton LLP's chief marketing officer and a member of the team that helped develop the new brand.
Grant Thornton logo
The logo consists of three elements: the symbol, the color, and the Grant Thornton 'wordmark.' The inspiration for the symbol is the Mobius strip, discovered by mathematicians in the 19th Century. Its evolution into the Grant Thornton symbol captures the qualities of a continuous band that looks three dimensional, permanent, yet constantly flexible. It reflects everything coming together into one cohesive whole. To help differentiate the Grant Thornton brand, purple has been adopted for the symbol, a color predominately associated worldwide with leadership, dignity and governance.
Grant Thornton International and the member firms are releasing their respective rebranded public web sites today. The new web sites present a uniform look and architecture, allowing visitors to seamlessly browse service offerings from Argentina to Zambia. In the U.S., the redesign provides visitors with a broader view of the firm's thought leadership and easier access to experts across service lines and industries.