Effective immediately, Arthur Andersen is to be known simply as Andersen. The Chicago-based firm announced the name change Monday.
"Andersen is the most recognized, best known name in professional services. This tremendous asset draws upon our heritage of professionalism, integrity, quality service and trust. Using Andersen as our global brand better aligns with our strategic commitment to continually enhance the breadth and depth of our capabilities. We want to be known for our total commitment to client service and our unique ability to provide sophisticated, integrated solutions," said Joseph F. Berardino, managing partner and chief executive officer.
"There is extraordinary power in our name because it stands for time-tested values, a unique one-firm global operating approach and recognized superior performance. Andersen stands for unity, quality, objectivity and always acting in the best interests of our clients. We intend to fully utilize the strength of our Andersen brand as a differentiating asset worldwide," continued Mr. Berardino.
Andersen's former consulting unit, Andersen Consulting, changed its name to Accenture effective January 1. With new names, it is unlikely the two firms will be confused with one another.
"We intend to fully utilize the strength of our Andersen brand as a differentiating asset worldwide," Mr. Berardino said.
The name Arthur Andersen will be phased out over the next several months.