Feb 17th 2010
Briggs, Bunting & Dougherty, LLP, a Philadelphia-based, PCAOB-registered firm of certified public accountants, has announced that the firm has changed its name to BBD, LLP.
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The move to a shortened name recognizes the great legacy of the firm's founders and at the same time acknowledges the firm's continued growth and progress.
"The name BBD, LLP is the end result of decisions our partners have made for the purposes of honor, consistent branding, and definition for the current times," said Mike Boyle, managing partner.
A 2006 rebranding effort incorporated "BBD" into the firm's logo. Since that time, many clients and friends have referred to the firm by its initials. Internally, many firm members and communications also refer to the firm as BBD.
In the interest of consistency and progress, the partners elected to change the official name of the firm.
"While our name has changed," said Boyle, "the essence of our firm has not changed. We are the same firm with the same ownership. And as BBD, LLP, we will continue to provide the same excellent service that is the hallmark of our firm."
As part of the rebranding effort, the firm has modified its logo and launched a new Web site.
About BBD, LLP
BBD, LLP is a nationally recognized, PCAOB-registered firm of certified public accountants located in Philadelphia, Pennsylvania. Formed in 1997, today the firm ranks among the Top 25 largest CPA firms in the Philadelphia area. The firm specializes in providing services for construction and real estate enterprises; government entities; life sciences and technology companies; long-term care organizations; manufacturers and distributors; not-for-profit organizations; registered and unregistered investment companies; registered investment advisors; securities broker/dealers; and the service sector. BBD's affiliate, BBD Cayman, is located on Grand Cayman and provides audit services for offshore hedge funds based in the Cayman Islands.